Hi there! I’m Sera!
Your expert personal stylist in Singapore.
I’m a Korean-American personal stylist based in Singapore. As all children of immigrants can relate to when growing up, the idea of:
“who are you and where are you from?”
…was always center-stage when it came to defining my identity. As a child, I used clothing to express just what that meant. Sometimes it was a preppy, all-Americana student to offset my clearly immigrant look. Other times, that was an emo-punk-wannabe rocker because it was after all… the 90’s grunge era and I grew up in Seattle.
(I’ll spare you from any visual evidence here, trust me it wasn’t pretty.)
HERE’S MY STORY:
As I left home, grew into adulthood and moved from major cities to eventually Singapore & Hong Kong, I started to realize that the “where you’re from” starts to get less important as life goes on. It starts changing more to:
“who you are and what are your values?”
And this concept applies to the way we dress… in fact it’s a thing that most people have asked themselves at some point in their lives:
“do these clothes represent my values & the way I want to appear?”
“is this really ME?”
“how do I want people to perceive me?”
…and this to me, is what personal styling is all about. Sure, I’ll make sure you look great, source you the best brands you can afford, but at the same time:
If it doesn’t feel like YOU, it’s not great style.
Fashion has been my entire life journey.
After a childhood of shopping with my mom like it was a sport, tailoring all of our clothes because were were too petite for US sizes, I chose to go to The Fashion Institute of Design and Merchandising (FIDM) at 17 years old, with the aim of becoming a stylist. It wasn’t the conventional university route, but I knew I had an innate ability to find clothes and dress people in ways that made them feel good. Throughout college, I worked for small and large fashion boutiques.
After graduating in 2008, my career evolved into corporate retail buying and merchandising, where I spent years learning the ins and outs of the industry and building a strong foundation in how fashion and retail businesses actually work. From retail sales, merchandising, buying, planning: I’ve done it all spanning San Francisco, Los Angeles, New York, Hong Kong and Singapore. My life and entire career has always been in some shape or form… buying and selling.
Throughout my career I’ve always had a passion for thrifting, vintage apparel and accessories, and hosting swap parties with friends in an effort to reduce the guilt from pressuring so many corporate partners to overbuy. That’s where my sustainable approach of styling comes in, and my passion for making sure my clients offload sustainably. I’m a huge advocate of buying preloved: many of my luxury pieces I personally own are sourced preloved.
This is who tells you that polka dots are absolutely a basic!
Becoming a mother changed it all.
I took time away from corporate to have children in 2016, while also moving between New York, Hong Kong and Singapore all with in a span of 2 children under 2 years and as Covid started. In that chaotic time I disconnected from fashion and in many ways from a version of myself.
Getting dressed for an office where every outfit was observed gave way to navigating a whole new life, breastfeeding realities, and years where my body felt unfamiliar.
Clothing had always been how I expressed my identity... a language I learned early as a first generation Korean-American, where how you dress, speak, and show up often becomes a form of belonging.
Never in my life had I not cared about my clothes, and it transformed the way I wanted to spend my time and money. I was tired of shopping fast fashion to only replace it months later. It was during this transformative time that I realized something:
Self-identity isn’t just about your career or the clothes you wear. It’s about how you feel about them.
So I “Reoutfitted” my life by overhauling my new identity as a mother. I gave up fast fashion and started The Reoutfitter™ in 2021 to help others do the same.
After so many years in various roles in the industry, I am finally doing what was my ultimate destiny: helping everyday real women like me in my adopted home Singapore shop better for themselves and discover their confidence through clothes. You don’t have to know anything about fashion to hire a stylist, that is where I come in to help!
If you have ever felt like you didn’t belong, or that your clothes weren’t matching who you are on the inside, I absolutely get it. And I would love to help.
xo, Sera
AKA “THE REOUTFITTER”