Hi there. I’m Sera and here’s my story.
I’m a Korean-American personal stylist based in Singapore. As all children of immigrants can relate to when growing up, the idea of:
“who are you and where are you from”
…was always center-stage when it came to defining my identity. As a child, I used clothing to express just what that meant. Sometimes it was a preppy, all-Americana student to offset my clearly immigrant look. Other times, that was an emo-punk-wannabe rocker because it was after all… the 90’s grunge era and I grew up in Seattle.
(I’ll spare you from any visual evidence here, trust me it wasn’t pretty.)
As I left home, grew into adulthood and moved from major cities to eventually Singapore & Hong Kong, I started to realize that the “where you’re from” starts to get less important as life goes on. It starts changing more to:
“who you are and what are your values?”
And this concept applies to the way we dress… in fact it’s a thing that most people have asked themselves at some point in their lives:
“do these clothes represent my values & the way I want to appear?”
“is this really ME?”
“how do I want people to perceive me?”
…and this to me, is what personal styling is all about. Sure, I’ll make sure you look great, source you the best brands you can afford, but at the same time:
If it doesn’t feel like YOU, it’s not great style.
Fashion has been my entire life journey.
This isn’t just something I stumbled upon. I worked in the fashion + retail industry for over 17 years. From retail sales, merchandising, buying, planning: I’ve done it all spanning San Francisco, Los Angeles, New York, Hong Kong and Singapore. Since I graduated from The Fashion Institute of Design and Merchandising (FIDM), my life and entire career has always been in some shape or form… buying and selling.
Throughout my career I’ve always had a passion for thrifting, vintage apparel and accessories, and hosting swap parties with friends in an effort to reduce the guilt from pressuring so many corporate partners to overbuy. That’s where my sustainable approach of styling comes in, and my passion for our shop.
Me, pregnant and working at a Redress popup in Hong Kong
In 2016, I left my career ambitions to become a mother. The accomplishment I felt from achieving my professional goals was replaced by a complete loss of self-identity, upended by sweatpants and nursing bras. It was during this transformative time that I realized something: self-identity isn’t just your career. It’s how you feel every day. I missed the connection that clothing gave us. Clothing is a huge part of our lives. It makes us aspire to be the best version of ourselves.
I “Reoutfitted” my life by overhauling my new identity as a mother. I shopped for my friends and family, to help them discover their best selves by picking out outfits and styling them. I continued to host clothing swap parties where I realized the power of community re-use and the circular fashion ecosystem. Volunteering for non-profits that redistributed donated clothes also opened my eyes to just how much waste clothing can create.
After so many years in the industry, I am finally doing what was my ultimate dream: helping everyday real women like me in my adopted home Singapore shop better for themselves and discover their confidence through clothes. You don’t have to know anything about fashion to hire a stylist, that is where I come in to help.
I believe everyone can look and feel their best while also being conscious of our environmental impact. Thanks for reading, I would be honored to Reoutfit you.