Zerrin Feature: Stylists Creating a Conscious Closet
Sera Murphy, personal stylist & shopper at The Reoutfitter
A former fashion merchandiser, buyer and planner, Sera Murphy founded The Reoutfitter to help you declutter your closet and redefine your personal style.
“My role back in my previous career was essentially to have a lot of product on hand to sell at all times. I always felt guilty about it. After taking a break from the corporate world to have kids, I became inspired to start a job more in line with my values. Today, I provide styling and shopping solutions to help people create a more thoughtful, sustainable wardrobe that works for them.”
Offering services targeted to help you choose better, The Reoutfitter’s repertoire begins with The Closet Reoutfit. Sera will go through your wardrobe piece by piece, taking inventory of everything you own. “Throughout this process, we’ll define your personal style and unlock fresh ways to wear old pieces. I’m also there to help you say goodbye to designs that don’t work.”
From there, Sera helps you identify key options that will complete your sustainable wardrobe ‘puzzle.’ This can be carried out with an in-person shopping trip, or done online. If you’re already closet confident but are looking for help with key items, Sera also offers personal shopping services, too.
Sera’s styling method is all about detail, understanding your needs and giving some ‘tough love’ when needed. She prides herself in being honest, helpful and thorough to help you discover outfits that you’ll look and feel great in.
“I always ask why you’ve bought or gravitate towards particular pieces. There’s so much emotion that goes into why we purchase the way we do. Once you’re aware of this, it can really help guide future purchasing decisions. It might not always be comfortable, but positive change comes to those who try! That’s why I liken our service to therapy for your closet.”
“There’s so much emotion that goes into why we purchase the way we do, and once you’re aware of this, it can really help guide your future buying decisions”
And in case you’re wondering: “but what happens to all the clothes I don’t want to keep?” Sera has you sorted by providing a resale platform exclusively for her clientele. Preloved pieces are carefully curated onto The Reoutfitter Shop, which carries excellent condition second hand fashion. Once an item is sold, proceeds are sent back to you minus a commission for the service.
Sera’s biggest tips for building a more mindful wardrobe? Avoid trends, know your body type and keep tabs on the clothes you reach for every day.
“Try this exercise. At the end of every day, when you’re getting undressed, keep the ones you’ve worn to one side. After a couple of weeks, you should start noticing a pattern forming of the thing you wear and don’t. Challenge yourself to reach into the other sections and ‘shop your closet’. It’s a great way to start wearing more of your existing wardrobe, while becoming familiar with pieces that no longer work for you.”