The State of Sustainable Fashion in Singapore

Every once in a while: I meet someone special like Susannah Jaffer, the founder of Zerrin. The first time I met Susannah for coffee back in 2021. We met at Tiong Bahru Bakery for a coffee and chat, after we had been following each other on the ‘gram for a while. I was stricken by her big-picture understanding of the challenges around “sustainable fashion” and what that means for entrepreneurs. Fast foward to having worked together on a couple projects she & her amazing team at Zerrin, have launched a one-of-a-kind docu-series highlighting what “Sustainable Fashion” is, and various other small businesses all working toward the same goals.

Please give the series a watch, it is worth getting to know each and every one of these businesses in Singapore:

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Are Singaporeans Still Shopping Pre-Loved?

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Tove & Libra: Sera Murphy, Sustainable Shopping & Styling